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Paula Armstrong

Paula Armstrong

Ceramic Artist and Teacher at Paula Armstrong Ceramics

Paula Armstrong is the contemporary ceramic artist and teacher who runs the award-winning Paula Armstrong Ceramics studio and small business.  She makes distinctive ceramic sculptures inspired by the potential inside all living things and the beauty of the natural world while also sharing her passion for all things creative and clay in person at her studio and online with courses, workshops and memberships.

Having always wanted to be an artist, Paula has been making in clay for over 25 years as well as teaching at her studio and beyond since 2014 helping hundreds of people of all ages to experience making in clay.  She specialises at taking clay to unusual places including a staff canteen, festivals and events, wedding receptions and more!

Besides being creative herself, Paula passionately believes more widely in the power and potential of creativity and the arts as a tool for both individuals and communities to create better, more balanced lives and places.  She brings this enthusiasm to her work at the studio as well as at Northstowe Arts, a CIC that uses community arts and creative projects to support community development and placemaking in the developing new town of Northstowe.

Paula lives with her husband and daughter in a village just outside of Cambridge, UK. To relax she loves stories, whether it’s reading books or watching movies.  She also loves trying out other arts and crafts and is currently trying to learn to sing.


Areas of Expertise

  • Clay related – Ceramic sculpture, Hand building, Teaching clay (in person and virtually, beginners through to the more experienced),Taking clay to unusual places
  • Wellbeing benefits of clay
  • Artist business and entrepreneurial creativity
  • Developing creativity through making
  • Community Arts and School Murals


Paula has featured in:

Local press – Huntingdon Post | Magazines – Contemporary Artist Feb 2022, Anglian Potters Newsletter | TV – BBC Look East



Awards & notable facts

  • Finalist in the 2022 SME Huntingdon Small Business Awards – Micro business and Business Chameleon categories
  • Sculpture in the Northampton Museum permanent collection
  • Paula has her own YouTube channel where she helps watchers to make in clay
  • Paula runs both a studio membership and an online membership for makers


Social Links

Facebook    Instagram    YouTube    LinkedIn    Pinterest     Titok




E:    T: 01480 700280



Award-winning local business shares her passion for clay everyday!

Paula Armstrong Ceramics is a small, friendly, creative studio based in the village of Fenstanton that won gold in two categories of the SME Huntingdonshire Business Awards last week.

“I have to admit I was quite shocked when they called out my name,” Says Paula, a ceramic artist with over 20 years’ experience making in clay.

Paula won the Micro Business of the Year award recognising her hard work building the studio from small beginnings in 2014, and the Business Chameleon award in recognition of the changes made during the pandemic to not only ensure her students still had the opportunity to make at home if they wanted but to also grow and develop online video and virtual workshops and a YouTube channel dedicated to getting people started with their making.

Paula says “The pandemic was a challenge but I was lucky to be able to use the time to review and restructure my business to come out stronger.”

At the studio Paula both creates and sells her distinctive, visually stunning ceramic sculptures with a story to tell, and enjoys teaching others how to make in clay, in-person and virtually through courses, workshops and membership programmes.

“The infinite possibilities of clay as a medium appeals to my need to constantly evolve my work and my love of learning and challenging myself. Teaching adds another layer to that and I love seeing other people fall in love with clay too,” says Paula.

Paula is proud of the warm, open and friendly space that her studio has become as she welcomes makers of all ages and abilities to join her in making in clay. She loves helping people to develop their work, reignite creativity or simply relax and enjoy the clay. She works as flexibly as possible to make clay as accessible as she can.  The social interaction, support and inspiration that comes from being a part of the studio is amazing.

Paula passionately believes that everyone is creative.  She believes in the massive potential inside not just people but all living things and this inspires her work and her sculpture.  Paula is also a firm believer in the wellbeing benefits that come from making with our hands.

Paula says “The term I most connect with for how I work in clay is mindfulness. The idea of reconnecting with yourself in the moment, the world becoming about you, your feelings, the sensations from the clay and what you are focussed on. Letting go of outside worries and stress for the time of making.”

Paula sells her sculptures from her studio, through exhibitions in galleries, online through her own website and Cambridge Ceramics, as well as at ceramics events.  She is a firm believer that each piece speaks differently to different people and loves that. The conversations individuals have with a piece is why it calls them. The emotions, memories and associations brought to the fore are what brings a sculpture to life and reflects something of the viewer. When a piece connects on this level to find its new home, it makes Paula’s artist heart very happy.

Clay rebel sculpture by Paula Armstrong Spiritual Art Seeds Of Life